Undiscovered Brand
A sophisticated multi-division website for a Level 1 B-BBEE, 100% female-owned agency specializing in marketing, consulting, skills development, and communications.
The Challenge
Undiscovered Brand operates three distinct business divisions: Undiscovered Minds (skills development and B-BBEE compliance), Undiscovered Marketing & Consulting (brand strategy), and Undiscovered Communications (PR and events).
The challenge was to create a unified digital presence that showcases each division's unique services while maintaining a cohesive brand identity and emphasizing their Level 1 B-BBEE status.
The site needed to attract both corporate clients seeking transformation partners and SMEs looking for comprehensive business solutions.
The Solution
We designed a modern, professional website with clear navigation between divisions while maintaining visual consistency throughout.
Division Separation: Dedicated sections for each business unit with unique service offerings
B-BBEE Emphasis: Prominent display of Level 1 status and female ownership
Lead Generation: Strategic contact forms for each division
Content Management: Easy-to-update case studies and team profiles
Development Journey
Phase 1: Brand Discovery
Worked closely with the Undiscovered Brand team to understand their three distinct divisions and unique value propositions. Defined target audiences for each division and mapped out user journeys.
Phase 2: Information Architecture
Designed a sitemap that logically separates the three divisions while maintaining easy cross-navigation. Created wireframes for service pages, team bios, and case study showcases.
Phase 3: Design & Development
Developed a sophisticated design system that reflects professionalism and empowerment. Built custom components for service offerings, team member profiles, and client testimonials. Integrated with their CRM for lead capture.
Phase 4: Content & Launch
Collaborated on content strategy to highlight B-BBEE compliance expertise and SETA funding services. Migrated existing content, optimized for SEO, and launched with comprehensive analytics tracking.
Technology Stack
Built for performance and maintainability
Frontend
Next.js, React, TypeScript, Framer Motion
CMS
Sanity.io, Content API
Hosting
Vercel, Mailgun, Google Analytics
Key Features
Multi-Division Navigation
Intuitive navigation between Minds, Marketing, and Communications divisions
Service Showcases
Detailed pages for skills development, B-BBEE compliance, and marketing services
Team Profiles
Interactive team member bios highlighting expertise and certifications
Case Studies
Portfolio of successful client transformations and B-BBEE consulting projects
Contact Forms
Division-specific inquiry forms with CRM integration
Content Management
Sanity CMS for easy updates to services, team, and case studies
Results
3
Unified divisions
Level 1
B-BBEE status highlighted
100%
Female-owned enterprise
Need a Multi-Division Website?
We specialize in complex business structures and sophisticated digital experiences